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Economics and Marketing (56)

20 Oct 2020

Texas A&M Economic Research Update

Charlie Hall, Texas A&M

Dr. Charlie Hall provides the green industry economic impacts, index of prices paid by growers, and the well-being benefits of plants.

Economic Contributions of the Green Industry in the United States in 2018 (723 KB)     YMM Grower Index of Prices Paid 2019 (838 KB)     Update of Literature Supporting Well-Being Benefits of Plants Part4 (98 KB)

10 Apr 2020

Consumer Preferences for Traditional, Neonicotinoid-free, Bee-friendly, or Biological Control Pest Management Practices on Floriculture Crops

Wollaeger, Heidi, Kristin Getter, and Bridget Behe

Consumers' perceptions and willingness to pay for non-neonicotinoid, bee-friendly, or biological control pest managements, 

Consumer preferences for neonic-free crops (1062 KB)

16 Jul 2019

Sit back or dig in: The role of activity level in landscape market segmentation

Knuth, Melinda (Texas A&M), Bridget Behem (Michigan State University), Charles Hall (Texas A&M), Patricia Huddleston (Michigan State University), and R. Fernandez (Michigan State University)

Study that assess the overall market for landscape plants using consumers’ activity level.

Sit Back or Dig In The Role of Activity Level in Landscape Market Segmentation (111 KB)

1 Jun 2019

What Is a Carbon Footprint and How Does It Relate to Landscape Plants

Ingram, Dewayne, Joshua Knight (University of Kentucky), and Charles Hall (Texas A&M)

Understanding carbon footprint in production and the use of landscpape plants

What is a carbon footprint and how does it relate to landscape plants (466 KB)

1 Jun 2019

The Economics of Lighting Young Plants Indoors

Paul R. Fisher, Celina Gómez, Megh Poudel (University of Florida) & Erik Runkle (Michigan State University)

An economic analysis of growing young plants indoors with LEDs.

GrowerTalks 2019 series economics article (460 KB)

1 Jan 2019

Meeting US Nursery and Greenhouse Growers’ Needs with Water Conservation Extension Programs

Laura A. Sanagorski Warner (Universitry of Florida), Alexa J. Lamm (University of Georgia), Sarah A. White (Clemson University), Paul R. Fisher (University of Florida), and Peyton N. Beattie (University of Florida)

Water conservation technologies and innovationf for grennhouses and nurseries.

Warner et al EDIS AEC664 Grower needs for water conservation (452 KB)

1 Nov 2018

Economics of Starter Plant Material Options

Juan C, Vallejo, Paul R. Fisher and Alan W. Hodges (University of Florida)

Calculating the economic effect of direct transplant versus liners, and unrooted cuttings versus callused cuttings?

GPN November EconomicsofStarterPlantMaterial (637 KB)

1 Nov 2018

Waste of Space

Juan C. Vallejo, Paul R. Fisher & Alan W. Hodges (University of Florida)

Study on space use effeciency in greenhouses.

Space use efficiency Article 2 PDF (341 KB)

31 Oct 2018

Economic evaluation of transplant robots for plant cuttings

Yai Ulrich Adegbola, Paul R. Fisher, Alan W. Hodges (University of Florida)

Evaluation of the return on investment of transplanting robots, and identify key factors that businesses should consider when purchasing a transplanting robot.

Published Adegbola Transplant Robots (1079 KB)

1 Oct 2018

Making the Most of Your Space

Juan C. Vallejo, Paul R. Fisher & Alan W. Hodges (University of Florida)

Using greenhouse space more effeciently.

Footprint efficiency Article 1 PDF (758 KB)

1 Oct 2018

Cutting Types Transplanting Strategies

Juan C. Vallejo, Paul R. Fisher and Alan W. Hodges

Research on the effect of callusing on production time and shrinkage and to help growers decide when its most profitable to use each cutting type.

GPN October CuttingTypesandTransplanting (1977 KB)

11 Sep 2018

Reducing substrate moisture content (SMC) during greenhouse production and post-production of Angelonia and Heliotrope improves crop quality and economic value

Guo, Yanjun, Terri Starman, and Charles Hall (Texas A&M)

Determining the effect of substrate moisture content (SMC) during poinsettia (Euphorbia pulcherrima) greenhouse production on plant quality, postproduction longevity, and economic value.

Reducing substrate moisture content in poinsettia (805 KB)

1 Aug 2018

Benchmarking the Efficiency of Transplanting Plant Cuttings at Large Young Plant Greenhouse Operations

Yai Ulrich Adegbola, Paul R. Fisher, and Alan W. Hodges (University of Florida)

 Benchmarking labor productivity for transplanting cuttings at young plant operations and identifying key factors that differentiate efficiency between businesses

1 Jan 2018

Consumer Perceptions, Attitudes, and Purchase Behavior with Landscape Plants during Real and Perceived Drought Periods

Knuth, Melinda, Charles R. Hall (Texas A&M), Bridget K. Behe, Patricia T. Huddleston, and R. Thomas Fernandez (Michigan State university)

Exploring consumer attitudes and behavior during real and perceived drought situations, especially in terms of their landscape purchases and gardening/landscaping activities.

1 Jan 2018

Consumer Perceptions, Attitudes, and Purchase Behavior with Landscape Plants during Real and Perceived Drought Periods

Knuth, Melinda, Charles R. Hall (Texas A&M), Bridget K. Behe, Patricia T. Huddleston, and R. Thomas Fernandez (Michigan State university)

Exploring consumer attitudes and behavior during real and perceived drought situations, especially in terms of their landscape purchases and gardening/landscaping activities.

1 Jan 2018

Consumer Perceptions, Attitudes, and Purchase Behavior with Landscape Plants during Real and Perceived Drought Periods

Knuth, Melinda, Charles R. Hall (Texas A&M), Bridget K. Behe, Patricia T. Huddleston, and R. Thomas Fernandez (Michigan State university)

Exploring consumer attitudes and behavior during real and perceived drought situations, especially in terms of their landscape purchases and gardening/landscaping activities.

1 Jan 2018

Consumer Perceptions, Attitudes, and Purchase Behavior with Landscape Plants during Real and Perceived Drought Periods

Knuth, Melinda, Charles R. Hall (Texas A&M), Bridget K. Behe, Patricia T. Huddleston, and R. Thomas Fernandez (Michigan State university)

Exploring consumer attitudes and behavior during real and perceived drought situations, especially in terms of their landscape purchases and gardening/landscaping activities.

Consumer perceptions attitudes and purchase behavior with landscape plants (88 KB)

1 Jan 2018

Consumer Perceptions, Attitudes, and Purchase Behavior with Landscape Plants during Real and Perceived Drought Periods

Knuth, Melinda, Charles R. Hall (Texas A&M), Bridget K. Behe, Patricia T. Huddleston, and R. Thomas Fernandez (Michigan State university)

Exploring consumer attitudes and behavior during real and perceived drought situations, especially in terms of their landscape purchases and gardening/landscaping activities.

Consumer perceptions attitudes and purchase behavior with landscape plants (88 KB)

27 Sep 2017

Visual attention to eco-labels predicts consumer preferences for pollinator friendly plants

Khachatryan, Hayk, Alicia Rihn, Benjamin Campbell, Chengyan Yue, Charles Hall, and Bridget Behe

A study to examine the effects of pollinator-related labels on consumers’ preferences and willingness to pay.

Visual attention to ecolabels (1097 KB)

29 Mar 2017

Economic cost-analysis of the impact of container size on transplanted tree value

Garcia Chance, Lauren M., Michael A. Arnold, Charles R. Hall, and Sean T. Carver (Texas A&M)

Dertermining the benefits and costs of varying container sizes to dertermine which container size affords the most advantageous opportunity to consumers.

Economic cost-analysis of the impact of container size on transplanted tree value (1990 KB)

20 Jan 2017

Do real and fictitious plant brands differ in brand recognition, awareness, purchase intention, and visual activity?

Bridget, Behe, Patricia Huddleston, Charles Hall, Hayk Khachatryan, and Ben Campbell

Investigation of the role of real and fictitious brands and their effects on visual activity and purchase intention.

Real and Fictitious Plant Brands (305 KB)

21 Jun 2016

Carbon footprint and variable costs of production components for a container-grown evergreen shrub using life cycle assessment; an east coast U.S. model

Ingram, Dewayne (University of Kentucky), Charles Hall (Texas A&M), and Joshua Knight (University of Kentucky)

Analysis of the production components of an evergreen shrub grown in a no. 3 container in an east coast U.S. nursery for their costs and contributions to carbon footprint, as well as the product impact in the landscape throughout its life cycle.

LCA East Coast model (494 KB)

3 May 2016

Structural Breaks and Future Growth of the Green Industry.

Perez, Maria, Marco Palma (Texas A&M), Bridget Behe (Michigan State University), and Charles Hall (Texas A&M)

 Investigation of major potential changes in the green industry by analyzing household consumer spending on horticulture tools and plants.

structural breaks and future growth (214 KB)

3 May 2016

Consumer preferences for organic production methods and origin promotions on ornamental plants: evidence from eye-tracking experiments.

Rihn, A., H. Khachatryan (University of Florida), B. Campbell (Univeristy of Georgia), C. Hall (Texas A&M) and B. Behe (Michigan State University)

Investigation of consumers’ purchase likelihood (PL) and visual search behavior for esthetic and food-producing ornamental plants.

Rihn et al-2016-Agricultural Economics (119 KB)

25 Dec 2015

Economic contributions of the green industry in the United States in 2013.

Hodges, Alan W., Charles R. Hall, Marco A. Palma, and Hayk Khachatryan.

Economic contributions of the green industry in the unsited states in 2013

Economic contributions of Green Industry (524 KB)

1 Sep 2015

Manufacturing Paper Pots for Propagation

Paul Fisher, Jin Huang, and Bruce Mackay

Article about the calculator app in BackPocketGrower.org to plan substrate needs and caculate tray costs for using paper pots. Also about tips on avoiding over compaction.

Substrate article GrowerTalks (412 KB)

1 Jun 2015

Costing at your fingertips. New apps in Back Pocket Grower

Paul Fisher, Ph.D., University of Florida IFAS ExtensionCharles Hall, Ph.D., Texas A&M UniversityBruce MacKay, Ph.D. thomasBaine Ltd.

How to use the costing apps in BackPocketGrower.org  for crop budget with overhead by area weeks, or container unit.

Greenhouse Costing app article 2 (463 KB)

1 May 2015

Are your crops making money? Use the new Greenhouse Costing app in Back Pocket Grower to calculate profit

By Paul Fisher, Ph.D., University of Florida IFAS ExtensionCharles Hall, Ph.D., Texas A&M UniversityBruce MacKay, Ph.D. thomasBaine Ltd.

How to use Greenhouse Costing app in BackPocketGrower.org to estimate cost and profitability of floriculture products.

Greenhouse Costing app (468 KB)

18 Oct 2010

Not just the weather

Marvin Miller, Ball Horticulture Company

 Not just the weather

Not just the weather Marvin Miller (5894 KB)

Tracking losses in floriculture crop production

P.R. Fisher, J.C. Vallejo, A.W. Hodges (Univeristy of Florida) and C.R. Hall (Texas A&M)

Benchmarking crop losses in internal production, unsold product, and credits on shipped product.

ActaHort 2016 Fisher Shrinkage (695 KB)

International training on greenhouse production using an online platform

R. Freyre , B.J. Pearson and P.R. Fisher (University of Florida)

The objective was to deliver bilingual professional development training on horticultural science for US and international greenhouse and nursery growers, many of whom have limited access to formal training in horticulture

Freyre et al online training Acta Hort 2018 (642 KB)

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