20 Oct 2023
USDA FNRI: Plant Novices and Experts Differ inTheir Value of Plant Type, Price, and Perceived Availability
Bridget K. Behe, Michigan State University, Melinda J. Knuth, North Carolina State University, Alicia L. Rihn, University of Tennessee, and Charlie Hall, Texas A&M University
Consumer preferences for plants based on availability, price, and type, comparing plant experts with novices.
Hall PlantNovices Article (124 KB)
20 Oct 2023
USDA FNRI: Effects of Benefits Messaging on Consumer Purchasing of Plants
Bridget K. Behe, Michigan State University, Melinda J. Knuth, North Carolina State University, Alicia L. Rihn, University of Tennessee, and Charlie Hall, Texas A&M University
A consumer survery to ascertain the influence of plant benefits messaging on consumer behavior.
Hall BenefitsMessagingPlantValue Article (139 KB)
20 Oct 2023
USDA FNRI: Benefit Information’s Impact on Ornamental Plant Value
Bridget K. Behe, Michigan State University, Melinda J. Knuth, North Carolina State University, Alicia L. Rihn, University of Tennessee, and Charlie Hall, Texas A&M University
A consumer survery to understand consumers' perceived intrinsic value of postpurchase benefits of ornamental plants.
Hall BenefitsMessagingOrnamentals Article (629 KB)
